ESOS: Guide to Marketing, Recruitment & Agents

Start Date Start - End Time Venue Places Taken

Duration: 1 hour

Coordinator: Ms Jennifer Kennedy

Presenter: Ms Alison Campbell

The ESOS Legislation and National Code of Practice has specific standards relating to how institutions market and recruit international students.

This workshop outlines what these requirements are, and what we need to do to meet them. If your role is involved in marketing, recruitment or communications you should enrolling in this course, even if you are not directly involved in the international activities.

The course will include examples of best practice and there will be time for discussion on issues pertaining to individual issues.

This course will enable participants to:

1. Understand relevant aspects of the National Code of Practice for International students
2. Determine what marketing materials and recruitment activities they currently undertake are
    compliant with the ESOS code
3. Take action to ensure all marketing, recruitment and communication activities are compliant
    with the legislation.