Communicating your research in the media
Duration: 3 hours
Coordinator: Ms Sharon Douglas
Presenter: Ms Kim Lyell
Communicating your research in the media introduces senior UQ academics, professional staff and PhD students to the media. It explains how the media operates, what journalists expect and how the University can develop good relationships with the media. It provides participants with theory and practice to help them harness media opportunities to promote their work.
This course will enable participants to:
1. Understand how the media operates
2. Frame communications and messages to suit media requirements
3. Understand how to make the most of media opportunities to promote their work.